Every feature, and the problem it solves

ReleaseNav features in detail

• You cannot tell which platform was worth the money

  What each platform cost, and what it produced

  ReleaseNav puts your spend and your playlist streams side by side per platform, and works out the cost per stream. Your spend comes in with the imports, and you can add a cost by hand when a platform does not export one. Amounts in other currencies are converted so the totals add up.

  Example (a made-up artist)

  Nora spent 48 EUR on SubmitHub and 30 EUR on Musosoup. SubmitHub produced 9,120 playlist streams, about 0.005 EUR per stream, while Musosoup produced 4,480 streams at about 0.007 EUR per stream. Her next budget went to SubmitHub.

  ReleaseNav · Platform summary

  Spend per platform, split by placement type, with cost per stream for Spotify playlist placements. All amounts converted to euros, the currency saved in this artist profile.

  SubmitHub21 placements

  €48

  total spend

  • Spotify playlist€30
  • Blog / article€14
  • Newsletter€4

  Spotify playlist streams9,120 streams

  Cost per stream€0.005 per stream

  Musosoup14 placements

  €30

  total spend

  • Spotify playlist€14
  • Blog / article€12
  • Newsletter€4

  Spotify playlist streams4,480 streams

  Cost per stream€0.007 per stream

  Spend per platform

  Curator placements and paid ad campaigns combined

  • SubmitHub€48
  • Musosoup€30

  Cost per stream is worked out from your imported and manually added numbers, so it is an estimate rather than a figure a platform reports.

• You never learn which playlist actually did anything

  Which playlists produced streams, and where they came from

  ReleaseNav resolves each playlist's real title, because a curator's name is rarely the playlist name, then shows the streams Spotify reported for it, what that placement cost, and which platform you got it through. It also separates spend that produced streams from spend on blog posts and social shares, where Spotify reports no streams at all.

  Example (a made-up artist)

  Of Nora's 35 placements, Nordic Folk Weekly produced 6,240 streams for 18 EUR, about 0.003 EUR per stream, while a 14 EUR Musosoup placement on Dusk Sessions produced 4,180 streams. 34 EUR of her spend went to mentions that produced no streams, which she could finally see in one place.

  ReleaseNav · Confirmed on Spotify

  Streams Spotify confirmed

  13,600 streams

  Reported by Spotify for the playlists you paid or pitched your way onto

  Spend that produced streams

  €44

  Spent on placements Spotify confirmed produced streams

  Spend on mentions only

  €34

  Blog posts and social shares, where Spotify reports no streams

  Matched by resolving each playlist's real title, because curator names rarely match the playlist name.

  • Nordic Folk WeeklyEllen Broms · SubmitHub6,240 streams · €18 spent€0.003 per stream
  • Dusk SessionsMilo Vance · Musosoup4,180 streams · €14 spent€0.003 per stream
  • Quiet Hours PlaylistHanna Ek · SubmitHub3,180 streams · €12 spent€0.004 per stream

• Your numbers are split across Spotify for Artists, SubmitHub and Musosoup

  Bring your numbers in with a spreadsheet export

  Most artists have never exported one of these files, so here is the short version. In SubmitHub, open your campaign and download the approvals report. In Musosoup, open your campaign and download the completions report. In Spotify for Artists, open Playlists and download the playlist data. Then pick a release in ReleaseNav and upload the file. ReleaseNav reads the rows, matches playlists to your release, and flags anything it is unsure about for you to check.

  Example (a made-up artist)

  Nora uploaded one SubmitHub report and one Musosoup report. ReleaseNav added 35 placements and matched 13,600 playlist streams to Slow Signal, and asked her to confirm 3 rows it could not match on its own.

  ReleaseNav · Import

  submithub-approvals.csv

  Pick a release, then upload a spreadsheet file (CSV) exported from SubmitHub, Musosoup or Spotify for Artists

  • Rows read38 rows
  • Placements added35 placements
  • Playlist streams matched13,600 streams
  • Rows needing your check3 rows

  Import again whenever you want newer numbers. Nothing changes until you do.

• Your release lives in six places at once

  One page per release, with everything reachable from it

  Each release gets its own page in ReleaseNav, with your artwork, dates, pitches, costs and results reachable from it instead of spread across apps and a spreadsheet. Come back any time and the release picks up where you left it.

  Example (a made-up artist)

  Nora is releasing her single Slow Signal on 22 Oct. Her cover art, her DistroKid delivery date, the 10 curators she is pitching and the 78 EUR she has spent all sit on the release page instead of in three apps and a spreadsheet.

  ReleaseNav · Release: Slow Signal

  SS

  Slow Signal

  Single · Nora Lind · out 22 Oct · DistroKid

  • Cover artReady, 3000 × 3000 px
  • Lyrics and creditsReady
  • Spotify editorial pitchDue 24 Sep
  • Curator pitches6 of 10 sent
  • Spend so far€78
  • Results13,600 streams confirmed

  Every part of the release is reachable from its own page.

• You are not sure what to do next, or in what order

  A checklist that walks you through the release

  ReleaseNav gives each release a checklist in the order things need to happen, from adding the release date to importing your first results. You can see how far you have got and what is still open, so you do not have to hold the whole plan in your head.

  Example (a made-up artist)

  This is Nora's second release. Her checklist showed 4 of 9 steps done, with the pre-save link and the curator pitches still open, so she knew what to do on Tuesday evening without looking anything up.

  ReleaseNav · Release checklist

  Slow Signal

  4 of 9 steps done

  • Add release date and distributor
  • Upload or generate cover art
  • Write the short bio for your press kit
  • Pitch Spotify editorsby 24 Sep
  • Pitch playlist curators and blogs6 of 10 sent
  • Put the pre-save link upfrom 01 Oct
  • Import your first results exportafter release day

• A music journalist or blogger asks for a press kit and you send four attachments

  A press kit page you can send in one link

  Your bio, press photos, streaming links, videos and contact details on one public page with a clean address. You choose which sections it shows, including a press mentions section where you can add your own links to articles and reviews. Update your artist profile and the page updates, so the link you sent last month is still right.

  Example (a made-up artist)

  When Nordic Folk Journal asked for photos and a bio, Nora sent releasenav.com/epk/nora-lind instead of a folder of files. The page is easy for search engines to find and simple to link from her website and social profiles. She also added a link to a Dusk Notes Blog review in her press mentions section.

  releasenav.com/epk/nora-lind

  NL

  Nora Lind

  Indie folk · Stockholm, SE

  Hushed indie folk built from field recordings and late-night guitar loops. New single "Slow Signal" out 22 Oct.

  press photo 1

  press photo 2

  press photo 3

  4,820 listeners

  Monthly listeners

  35 placements

  Playlist placements

  3 mentions

  Press mentions

  13,600 streams

  Total streams

  SpotifyApple MusicYouTubeVideosContact

  You choose which sections the page shows before you share the link.

• You have no budget for a designer or a video editor

  Cover art and promo clips in the sizes you actually need

  Write a prompt for the cover you want, for example the mood of the song or the scene you picture, and get artwork at full release size. Already made your art somewhere else? Upload it instead and keep it with the release. You also get short vertical clips for TikTok, YouTube and Spotify Canvas, so there are no export settings to guess.

  Example (a made-up artist)

  Nora prompted a hushed, dusk-lit cover for Slow Signal and picked one of the results at 3000 × 3000 px for DistroKid. For her next single she uploaded a photographer's shot instead and made two 9:16 clips from it.

  ReleaseNav · Cover art and promo clips

  Generate from a promptUpload your own

  

  3000 × 3000 px coverSpotify Canvas 9:16YouTube Short 9:16

  Write your own prompt, or upload art you already made somewhere else and keep it with the release.

• You are not sure what to write, or when the deadline is

  Pitch drafts and release dates in one flow

  ReleaseNav counts backwards from your release date to show the best day to pitch Spotify editors and the last day you still can. When you pick a curator or blog to pitch, it writes a first draft that follows the tone notes and character limit saved for that platform. You edit it, then send it yourself. Paying for a curator's listening time is not payola, but guaranteed playlist placements are.

  ReleaseNav · Pitch draft for Nordic Folk Weekly

  Spotify playlistMusic blogSubmitHubMusosoup

  Hi Ellen - I'm Nora Lind, an indie folk artist from Stockholm. "Slow Signal" (out 22 Oct) is a hushed, dusk-lit song built from field recordings and one guitar loop. I think it would sit well next to the quieter half of Nordic Folk Weekly.

  268/500 characters, the limit saved for this platform

  You edit the draft, then send it yourself on the curator's own platform.